The One Club for Creativity / Young Ones 2019  Submission for Dove Men+Care.
New and expecting fathers lead busy lives managing long hours at work, a new baby at home, and a completely changed lifestyle because of it. By encouraging men to engage with the pop-up ad and rewarding those who spend thoughtful time engaging with it, we hope to influence new and expecting fathers to take paternity leave when it is offered to them.​​​​​​​
Copywriter/Animator: Meghan Lai
Art Director: Madison Horwich 
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