The One Club for Creativity / Young Ones 2019 Submission for Dove Men+Care.
New and expecting fathers lead busy lives managing long hours at work, a new baby at home, and a completely changed lifestyle because of it. By encouraging men to engage with the pop-up ad and rewarding those who spend thoughtful time engaging with it, we hope to influence new and expecting fathers to take paternity leave when it is offered to them.
Copywriter/Animator: Meghan Lai
Art Director: Madison Horwich